| Title | Fresco |
| Agency | 180 Amsterdam |
| Campaign | adidas +10 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | April 2007 |
| Business Sector | Sportswear |
| Story | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
| Media Type | Outdoor/Out of Home |
| Market | Germany |
| Creative Director | Kurt-Georg Dieckert |
| Creative Director | Stefan Schmidt |
| Art Director | Boris Schwiedrzik |
| Copywriter | Helge Blöck |
| Account Manager | Falk Lungwitz |
| Account Manager | Bela Ziemann |
| Illustrator | Felix Reidenbach |
| Art Buyer | Martina Kersten |
| Agency Producer | Katrin Dettmann |
| Production Company | Methodik Management |
| Project Manager | Sirkka Köster |
| Strategic Planner | Moritz Kiechle |
| Media Agency | Carat |