| Title | That Time John Key Didn't |
| Agency | Clemenger BBDO |
| Campaign | Look Right, Look Left |
| Advertiser | Hawke's bay regional council |
| Brand | Hawke's bay regional council |
| Date of First Broadcast/Publication | 2019 / 1 |
| Business Sector | Transport, Travel and Tourism |
| Philosophy | Since 2012, 218 New Zealand vehicles have collided with trains. The majority of these crashes involved provincial males between 40-59 years, with many happening on familiar roads, close to home. A simple look right, then left is all that’s needed to prevent bad things from happening. To remind this tough rural audience of the right behaviour, we leveraged some famous people, their infamous moments, and the unfortunate situations they found themselves in just because they didn’t look both ways. |
| Media Type | Radio |
| Length | |
| Executive Creative Director | Brigid Alkema |
| Creative Director | Emily Beautrais |
| Creative Director | Mike Gwyther |
| Creative | Steve Hansen |
| Creative | JP Twaalfhoven |
| Producer | Christina Hazard |
| Business Director | Matt Barnes |
| Strategist | Chrissy Chrzan |
| Sound | Paul Stent |
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