Allianz - "Car"

18 Feet & Rising

18 Feet & Rising London, United Kingdom

8664

Title	Car
Agency	18 Feet & Rising
Campaign	Every Car Has a Story
Advertiser	Allianz SE
Brand	Allianz
Date of First Broadcast/Publication	2015 / 3
Business Sector	Insurance
Tagline	Every Car Has a Story
Story	Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising.
Philosophy	Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures.
Media Type	Television
Length	60 seconds
Production Company	Moxie Pictures LDN
Creative	Oli O'Neill
Creative	Behrad Taherparvar
Producer	Victoria Dashwood-Quick
Strategic Business Lead	Rob Ward
Director	Errol Morris
Producer	Julie Ahlberg
Editor	Jinx Godfrey
Production Manager	Charlie Henderson
Director of Photography (DOP)	TBC
Post Production	Nineteentwenty
Sound Design Company	Sam Ashwell
Colourist	TBC
Media Buying Agency	Mediacom
Public Relations	Ogilvy PR London
Social	Gravity Thinking