| Title | Sydney-Shanghai |
| Agency | BBH |
| Campaign | Global Development |
| Advertiser | Guardian Media Group |
| Brand | Guardian Global Development |
| Date of First Broadcast/Publication | 2013 / 10 |
| Business Sector | Online Press, Media & Information |
| Tagline | Imagine if Sydney's harbour were doing as much business as Shanghai's |
| Story | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
| Problem | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
| Media Type | |
| Advertising Manager | Natalie Roper |
| Strategy Director | Agathe Guerrier |
| Strategic Business Lead | Ngaio Pardon |
| Art Director | Shelley Smoller |
| Copywriter | Raphael Basckin |
| Associate Creative Director | Carl Broadhurst |
| Associate Creative Director | Peter Reid |
| Executive Creative Director | David Kolbusz |
| Production Company Producer | Sally Green |
| Digital Display Director | Richard Atkins |
| Integrated Production | Bryony Dellow |
| Designer | James Townsend |
| Account Director | Jon Barnes |
| Account Manager | Fiona Buddery |
| Illustrator | Jean-Marie Vivès |
More Work
SEE ALLThe Originals
- BRAND:
- Cadbury Dairy Milk
- AGENCY:
- VCCP
Donate Your Words
- BRAND:
- Cadbury Dairy Milk
- AGENCY:
- VCCP