|Title||We'd Never Get a Job at FIFA|
|Campaign||FIFA World Cup 2014|
|Advertiser||Guardian Media Group|
|Date of First Broadcast/Publication|
|Business Sector||Newspapers, Magazines, Books|
|Story||With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism.|
|Philosophy||This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages.|
|Problem||Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice.|
|Creative Team||Matthew Moreland|
|Creative Team||Chris Clarke|
|Creative Director||Peter Reid|
|Creative Director||Carl Broadhurst|
|Agency Producer||Sally Green|
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