Zune - "Float"

72andSunny

72andSunny Los Angeles, United States

4634

Title	Float
Agency	72andSunny
Campaign	Zune Arts - Zune
Advertiser	Microsoft
Brand	Zune
Posted	July 2007
Business Sector	TV, Hi-Fi, Video, Personal Stereo & Accessories
Story	To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky. As they one-up each other in sharing biscottis, flowers, Polaroid photos they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city. Inspired by the work of animator/director Sylvain Chomet, Vitamin created the film using modeling and rendering of characters and environments as opposed to traditional cel animation.
Result	After the last few high-energy Zune Arts collaborations, it was refreshing to create a quieter, more sentimental story, said Glenn Cole, Creative Director and Co-Founder, 72andSunny. Float is like Garden State, but without Natalie Portman. As Zune Arts heads into its second year, the program continues its mission to live the Zune brand idea of friendship and sharing by fostering inspiring collaborations between artists in all mediums.
Media Type	Web Film
Length	60 seconds
Market	United States
Creative Director	Glenn Cole
Advertising Manager	Jessica Lewis
Agency Producer	Rebekah Mateu
Copywriter	Jason Norcross
Copywriter	Bryan Rowles
Animation Effects	Vitamin
Music Company / Composer	What Made Milwaukee Famous