Maxi Itzkoff

Maxi Itzkoff

Partner & CCO at Santo
Buenos Aires, Argentina

About me

Maxi Itzkoff has been Executive Creative Director at Del Campo Saatchi & Saatchi Argentina since 2007.
Beginning June 2014, he and his partner took over the creative leadership of Saatchi Europe as Chief Creative officers.

Creative achievements:
Agency of the year, 7 years in a row (Argentine Creative Circle 2007-2013).
Ad Age - International Agency of the Year 2010.
Ad Age - Innovative Agency of the year 2011.
Creativity’s top 50 – Itzkoff & Serkin named “most innovative people in the world of 2012”.

He has worked for global brands as Procter & Gamble, Mondelez, Toyota, Coca-Cola, Burger King, PlayStation, Sony Cyber-shot, HSBC, Renault, Adidas, and ABInBev.

Itzkoff has won every major award in the industry, including more than 50 Cannes Lions and 37 Grand Prix.
Some of his most successful campaigns include; Cannes Lions Grand-Prix “Teletransporter” for InBev’s Andes beer, “Almost Identical” for Mondelez’s Beldent Gum, “Dads in Briefs” – ranked within The Gunn Report’s Top Five Commercials of the Year. “The Cheering Truck” for Coca Cola, “Giving birth live” for Pampers, the launch of PlayStation in Latin American; and the antibullying campaign “I’ll survive” for VH1.

He judged in Cannes, LIA, Clio, Effie, NYF, and was president of the jury at D&AD.

Awards
Executive Creative Director
Buenos Aires, Argentina
March 2007 - Present (13 years 5 months)
Chief Creative Officer Europe
Buenos Aires, Argentina
July 2014 - August 2016 (2 years 1 month)
Executive Creative Director
Buenos Aires, Argentina
Chief Creative Officer
Saatchi & Saatchi
Madrid, Spain

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