| Title | Eye to Eye |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Eye to Eye |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | PETA |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | PETA shifted its strategy from in-your-face to face-to-face with its latest VR experience. Instead of bombarding people with brutal images of animal cruelty, PETA invited people to engage in a real dialogue with...a rabbit. The VR app integrated live acting ౼ nothing was scripted and everything was open. Using facial-recognition and body-tracking technology, an actor’s movements and facial expressions were transformed into the movements and facial expressions of a rabbit. People chatted with this virtual rabbit for an average of 12 minutes and most described their experience as touching and moving. Many even started to rethink their consumer behavior. |
| Media Type | Digital |
| Length | |
| Production Company | Markenfilm GmbH & Co. KG |
| Music/Sound Company | German Wahnsinn GmbH |
| Special Projects (& Creation) | Hendrik Thiele |
| Chief Creative Officer | Fabian Frese |
| Executive Creative Director | Andreas Brunsch |
| Creative Director | Nicole Holzenkamp |
| Creative Director | Christian Rentschler |
| Creative Director | Lorenz Ritter |
| Account Manager | Lea Zaydowicz |
| Art Director | Martin Bergmann |
| Copywriter | Max Wort |
| Agency Producer | Rachel Hoffmann |
| Agency Producer | Ole Brand |
| IT | Ugur Ilgin |
| Editor / Grading | Falko Tilgner |
| Editor / Grading | Alexander Hildenberg |
| VFX / Grading | Maik Sperling |
| General Manager / Creative Director | Alexander El-Meligi |
| Projetct Manager/ Digital Producer | Deborah Montag |
| 3D Artist | Daniel Harrison |
| 3D Artist | Mirko Wiedmer |
| 3D Artist | Bastian Hantsch |
| Designer / Art Director | Robin Janitz |
| UX Designer (mobile) | Michael Schmück |
| Lead Creative Engineer | Christopher Baumbach |
| Creative Engineer | Franziska Neu |
| Creative Engineer | Sebastian Schuchmann |
| Creative Engineer (mobile) | Sam Bäumer |
| Web Developer (mobile) | Michael Sturm |
| Producer | Juliane Geusendam |
| Director | Frank Schlotterbeck |
| Editor | Yannis Panther |
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