Federico Alfonzo
Director of Photography (DOP) at Dinamo Filmes
São Paulo, Brazil
Campaign Helpless
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Story It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. 
Philosophy Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance 
Problem To generate a debate and awareness around the importance of first aid. 
Media Type Television
Post Production
Agency Producer
Team Director
Team Manager
Production Company
Executive Producer
Executive Producer
Post Production
Director of Photography (DOP)
Creative Director
Advertising Manager
Creative Team
Creative Team
Creative Director
Strategic Business Lead

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