|Advertiser||St John Ambulance|
|Brand||St John Ambulance|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Story||It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life.|
|Philosophy||Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance|
|Problem||To generate a debate and awareness around the importance of first aid.|
|Post Production||MPC LDN|
|Agency Producer||Matthew Towell|
|Team Director||Emma Brooker|
|Team Manager||Katie Beevers|
|Production Company||Blink Pictures|
|Executive Producer||James Studholme|
|Executive Producer||James Bland|
|Post Production||Jean Clemont|
|Director of Photography (DOP)||Federico Alfonzo|
|Creative Director||Ian Heartfield|
|Advertising Manager||Scott Jacobson|
|Creative Team||Danny Morris|
|Creative Team||Charlene Chandrasekaran|
|Creative Director||Matt Doman|
|Strategic Business Lead||Ann Marie Costelloe|
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