Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, New Zealand
TitleBoy 1 Boy 2
Agency
Campaign Bk bot
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy To prove how irreplaceable human creativity is, Burger King launched a campaign supposedly created by A.I. that shows what happens when you give robots too much power.
Media Type Digital
Length
Chief Operating Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Creative Services Coordinator
Art Director
Copywriter
Copywriter
Head of Global Production
Producer
Business Affairs Manager
Director of Strategy
Planner
Account Director
Account Director
Global Marketing Officer
Head of Global Brand
Post-Production Company
Production Company

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