Fernando Machado
Senior Vice President of Global Brand Management at Burger King Corporation
West Auckland, New Zealand
TitleCar Crashes 4
Campaign Leave It To us
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Media Type Case Study
Global Marketing Officer
Global Brand Manager
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Copywriter
Creative Copywriter
Art Director
Art Director
Account Director
Account Manager
Account Executive
Strategic Planner
Agency Producer
Agency Producer
Head of Communications

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