MADD - "Rob"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Canada

4428

Title	Rob
Agency	Juniper Park\TBWA
Campaign	Campaign 911 - MADD
Advertiser	Mothers Against Drunk Driving
Brand	MADD
Posted	January 2010
Business Sector	Road Safety
Tagline	Help us keep them off the road.
Story	MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers.
Philosophy	To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911.
Problem	There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.
Media Type	Television
Length	30 seconds
Market	Canada
Sound Design Company	Vapor Music Group
Music Company / Composer	Vapor Music Group
Executive Creative Director	Anthony Wolch
Creative Director	James Ansley
Art Director	Denise Cole
Copywriter	James Ansley
Director	Adam Massey
Production Company	Holiday Films
Account Director	Helen Winfield
Agency Producer	Nadya MacNeil
Editing Company	Films Traffik