| Title | Straw |
| Agency |
BBDO New York
|
| Campaign |
Landscapes - GE
|
| Advertiser |
General Electric Company
|
| Brand |
GE
|
| Date of First Broadcast/Publication |
2007 / 2
|
| Business Sector | Energy Production, Raw Materials & Minerals
|
| Tagline | imagination at work |
| Story | The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy. |
| Philosophy | To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products |
| Problem | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Result | N/A |
| Media Type |
Print
|
| Market | United States |
| More Information | ecomagination.com |
| Creative Director |
Wang Gang (Shanghai)
|
| Creative Director |
David Lubars
|
| Art Director |
Eric Sun (Shanghai)
|
| Creative Director |
Leong Wai Foong (Shanghai)
|
