Shaheed Peera
Executive Creative Director at Roosters Grill Shack
London, United Kingdom
TitleCommitment to Harmony
Agency
Campaign Commitment to Harmony
Advertiser Janssen Pharamaceuticals
Brand Tremfya
PostedNovember 2019
Business Sector Health & Pharmaceutical Products
Philosophy The animation starts with hypnotic and seemingly abstract shots of objects moving within a beautifully synchronised machine. Guided by gold metals and premium textures, they defy logic and physics by working in complete harmony. The voice-over educates the viewer on how Janssen have always been ahead of the competition. Through their ambition and biological expertise, Janssen have not only created the most innovative treatments to date. They created them before anyone else.
This film positioned Janssen as masters of harmony. Showing how their skills and abilities allow them to flawlessly manufacture the seemingly impossible – products that can remove disease with minimal impact on the rest of the body.

The end of the film reveals that the abstract scenes are in fact the inner ‘machinery’ within the human body, showing how Janssen’s products brings harmony back to the lives of patients.
Media Type Case Study
Length
Executive Creative Director
Associate Creative Director
Copywriter
Art Director
Production Company

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