|Title||On the Couch|
|Title (original language)||Sul divano|
|Agency||Armando Testa Group|
|Campaign||On the Couch|
|Brand||Birra Moretti Zero|
|Tagline||0% Alcohol, 100% beer|
|Story||Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown".|
|Philosophy|| Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol)|
in a provocative way, uncommon to this sector.
|Account Director||Emanuele Cason|
|Other||Carlo De Amici|
|Marketing Director (Client)||Gianluca Di Tondo|
|Account Executive||Daniela Gorni|
|brand manager (client)||CRISTINA GUSMINI|
|Production Company Producer||Elena Marabelli|
|Creative Director||Michele Mariani|
|group brand manager (client)||SIMONE MASE?|
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