| Title | Friends 4 |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Hugging |
| Advertiser | Canon Inc. |
| Brand | Canon |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Cameras & Video Cameras |
| Story | Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them. An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured - in a safe environment - the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters |
| Media Type | |
| Executive Creative Director | Karen Corrigan |
| Creative Director | Geoffrey Hantson |
| Creative Director | Katrien Bottez |
| Creative Team | Roxane Schneider |
| Creative Team | Pieter Claeys |
| Account Manager | Mattias Vermeire |
| Photographer | Lieve Blancquaert |
| Photographer | Dominique Turnbull |
| Photographer | Arthur Dewachter |
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