| Title | Lab Rats |
| Title (original language) | English |
| Agency | SapientNitro Melbourne |
| Campaign | Lab Rats |
| Advertiser | Health Brands Australia |
| Brand | Aussie Bodies |
| Posted | April 2008 |
| Product | Protein Revival |
| Business Sector | Milk & Milk Based |
| Tagline | Keeps Humans Running |
| Story | Rats get their chance to experiment on people. |
| Philosophy | Show proof of how Protein Revival works under laboratory conditions. Then make it interesting. |
| Problem | Sell Protein Revival, an energy-based milk drink, to guys who just need something to keep them going. |
| Result | N/A |
| Media Type | Television |
| Length | |
| Production Company Producer | Sarah Cook |
| Art Director | Carolyn Davis |
| Director of Photography (DOP) | Jac Fitzgerald |
| Copywriter | Matthew Page |
| Agency Producer | Jill Wheeler |
| Director | Sam Peacock |
| Post Production | Oktobor |
| Production Company | Robber's Dog |
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- BRAND:
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- AGENCY:
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