Elsa Grandperrin
Advertising Manager at Renault
Paris, France
TitleCartoon Eyed Twingo
Agency
Campaign New Twingo 99% Different - Renault
Advertiser Renault
Brand Renault Twingo
PostedJune 2007
Product Twingo
Business Sector Cars
Story Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
Story (original language) Le test d'agilité est donc mené autour de 2 cones
Philosophy The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
Problem The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Media Type Print
Market Europe
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Executive Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Account Manager
International Coordination
Copywriter
Art Director
Art Director
Art Buyer
Photographer

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