Fernando has been part of La Comunidad for 10 years. He joined in 2005 as Senior Art Director. After this, he continued growing professionally, becoming Creative Director and General Creative Director. He began working as General Manager of the Buenos Aires operation, where he was in charge of the Creative Department and the business in general. Fernando, along with his partner Ramiro Raposo, is one of the first of his generation to obtain a managing position.
Fernando is currently at the helm of projects for global and local brands such as Diageo, Volvo, Corona, Apple, Rolling Stone, Kinder, Danone, Ferrero Rocher, among others. At the national level, aside from leading brands such as Ferrero and La Nación to success, he leaded the campaign of current president Mauricio Macri, which gave him the unique opportunity to change not only the life of a brand but also the life of a country.
Before joining La Comunidad, Fernando worked as Senior Art Director at young&Rubicam for brands such as YPF, Disco, Bayer, Unifon, Cervecería Quilmes and Visa. Before this, he worked at DDB Argentina.