Ross Cameron
Planning Director at VCCP
London, United Kingdom
TitleBig Breakfast
Campaign Good Morning - Kellogg's
Advertiser Kellogg Company
Brand Kellogg's
PostedSeptember 2010
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Tagline Good Morning
Story Reawaken the positive memories and associations that people hold for
Kellogg’s Corn Flakes by putting the “good” into “Good Morning”.
Philosophy This is brought to life by showing a typical street waking up to find that an eye-catching breakfast table has been laid along the entire length of the street to provide them with a positive and optimistic start to their day – the chance to get together with their friends and neighbours at a communal breakfast, complete with Kellogg’s Corn Flakes.
Problem Kellogg’s Corn Flakes was the first ever cereal to be created by WK Kellogg, the founder of the world’s largest cereal manufacturer, over 100 year ago. This new campaign aims to attach an optimistic feeling to the start of the day and reignite the positive memories that people hold for one of Britain’s best-loved brands.
Media Type Television
Market Europe
Account Planner
Post Production
Media Planner
Marketing Manager
Media Agency Carat

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