Mervyn Rey
Creative Director at Ogilvy Worldwide
New York, United States
TitleBicycle
Agency
Campaign Man with Machine: Think Series
Advertiser IBM
Brand IBM
Date of First Broadcast/Publication 2015
Business Sector IT & Electrical Components
Philosophy Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. 
Problem We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. 
Result The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. 
Media Type Poster
Account Director
Account Supervisor
Account Director
Account Executive
Account Executive
Account Executive
Worldwide Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Design Director
Illustrator

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started