Eric Baldwin

Eric Baldwin

Creative Director at Wieden + Kennedy

Portland, United States

My Latest Work



I'm originally from the St. Louis area and began my career there as a graphic designer, working for several small design firms.

In 2003 I moved to San Francisco to work as a designer and art director at Butler, Shine, Stern & Partners. After running the design department at BSSP, I made the jump to Wieden+Kennedy in 2006 as an art director and produced award-winning work for, Target and Old Spice. In 2009 I became a creative director, running the Old Spice, Electronic Arts and P&G accounts before transitioning to Levi’s.

I have won a variety of awards, including the 2010 Emmy for Outstanding Commercial for Old Spice’s “The Man Your Man Could Smell Like”; broadcast and digital Grand Prix awards at Cannes; the One Show Best of Show along with multiple Gold, Silver and Bronze awards; D&AD Black Pencils; the ADDY Awards Best of Show; and multiple Effies.

I currently serve as Creative Director on Kentucky Fried Chicken and W+K's creative technology group, the Lodge.

People I worked with

Mark Fitzloff
Partner, Global Executive Creative Director
Jason Bagley
Chief Creative Officer
Susan Hoffman
Wieden + Kennedy
Ben Grylewicz
Head of Content Production
Wieden + Kennedy
Craig Allen
Director of Integrated Production
Farm League


templin brink
2003 - 2006 (3 years)

Design Director

Butler, Shine, Stern & Partners
Sausalito, United States
March 2003 - March 2006 (3 years)
Design Director, Art Director and Designer

Art Director

August 2002 - March 2003 (7 months)

Graphic Designer

Phoenix Creative
March 1999 - July 2002 (3 years 4 months)


Geffen Records
1998 (1 year)


BFA, graphic design

University of Central Missouri
1995 - 1998 (3 years)

graphic design

St. Louis Community College
1994 - 1995 (1 year)

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