Eric Baldwin
Creative Director at Wieden + Kennedy
Portland, United States
TitleIt's Trolli
Agency
Campaign It's Trolli
Advertiser Trolli
Brand Trolli
Date of First Broadcast/Publication
Business Sector Candies
Philosophy Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.
Media Type Web Film
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Creative Team
Creative Team
Copywriter
2D Artist
Producer
Producer
Brand Manager
Group Account Director
Account Executive
Creative Operations Manager
Group Strategy Director
Communication & Digital Strategist
Media Director
Strategist
Business Affairs Manager
Traffic Manager
Traffic Manager
Design Manager
Designer
Director
Director
Director of social media
Director of Photography (DOP)
Executive Producer
Executive Producer
Line Producer
Executive Post Producer
Animation
Animation
Animation
Colorist
Music Composer
Music Composer
Sound Design Company

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