Chris Hirsch
Executive Creative Director at lg2
Toronto, Canada
TitleMust Be the Mitsubishi
Campaign Must be the Mitsubishi
Advertiser Mitsubishi Motors of North America
Brand Mitsubishi Canada
Date of First Broadcast/Publication
Business Sector Automotive
Tagline Must be the Mitsubishi
Story Whether it's the Lancer, RVR, or Outlander, when you get behind the wheel of a Mitsubishi, it changes you a little. Their cars are so well built, and their performance heritage so strong that you can't help but feel more adventurous and confident in one. "Must be the Mitsubishi". 
Media Type Television
Market Canada
Production Company
Agency Producer
Agency Producer
Art Director
Associate Creative Director
Associate Creative Director
Creative Director
Creative Director

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