Rethink Breast Cancer - "Collection Campaign"

lg2

lg2 Toronto, Canada

4003

Title	Collection Campaign
Brief	Most campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at www.giveacare.ca. Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause.
Agency	lg2
Campaign	Give-A-Care
Advertiser	Rethink Breast Cancer
Brand	Rethink Breast Cancer
Date of First Broadcast/Publication	2016 / 9
Business Sector	Disease Awareness, Support Groups & Associations
Story	Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. Build a personalized care package that acknowledges what she’s really going through, and gives her the care she really needs.
Media Type	Print
More Information	http://www.giveacare.ca/
Creative Director	Chris Hirsch
Creative Director	Nellie Kim
Creative Director	Claude Auchu
Copywriter	Ariel Riske
Art Director	Zachary Bautista
Graphic Designer	Elise Cropsal
Creative Director	Jennifer Varvaresso