Chris Hirsch
Executive Creative Director at lg2
Toronto, Canada
TitleCollection Campaign
BriefMost campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause.
Campaign Give-A-Care
Advertiser Rethink Breast Cancer
Brand Rethink Breast Cancer
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. Build a personalized care package that acknowledges what she’s really going through, and gives her the care she really needs.
Media Type Print
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