|Brief||Most campaign focus on the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing the first product line that will help her through treatment, while educating her loved ones on what she’s going through. The Give-A-Care range was created for Rethink Breast Cancer. Vetted and tested by hundreds of women with breast cancer, the collection is available exclusively at www.giveacare.ca. Supporters can visit the e-store to build a custom care package for a woman undergoing treatment, with 100% of proceeds going to the cause.|
|Advertiser||Rethink Breast Cancer|
|Brand||Rethink Breast Cancer|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Story||Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. Build a personalized care package that acknowledges what she’s really going through, and gives her the care she really needs.|
|Creative Director||Chris Hirsch|
|Creative Director||Nellie Kim|
|Creative Director||Claude Auchu|
|Art Director||Zachary Bautista|
|Graphic Designer||Elise Cropsal|
|Creative Director||Jennifer Varvaresso|
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