Chris Hirsch
Executive Creative Director at lg2
Toronto, Canada
TitleLights Off
BriefToronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night.
Agency
Campaign Lights Off
Advertiser Casper
Brand Casper
PostedDecember 2020
Business Sector Home Appliances, Furniture & Gardening
Story Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night.
Media Type Case Study
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Account Manager
Account Manager
Director
Editor
Colorist
Music
Music
Sound
Sound
Agency Producer

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