Jason Kreher
Creative Director at Wieden + Kennedy
Portland, United States
TitleIf You're Happy
Agency
Campaign Help With the Hard Part
Advertiser WeightWatchers
Brand Weight Watchers
Date of First Broadcast/Publication 2014 / 11
Business Sector Consumer & Public Services
Tagline Help With The Hard Part
Problem (original language) First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that.
Media Type Television
Length
Market United States
Soundtrack If You're Happy and You Know It by Tony Babino
Music Company / Composer
Creative Director
Creative Director
Production Company
Director
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Agency Producer
Music Producer
Music
Music Producer
Music Arranger
Music Lyricist

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