Title | If You're Happy |
Agency | Wieden + Kennedy |
Campaign | Help With the Hard Part |
Advertiser | WeightWatchers |
Brand | Weight Watchers |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Consumer & Public Services |
Tagline | Help With The Hard Part |
Problem (original language) | First, the concept of the film was set in place, along with the thought of using "If You're Happy and You Know It" as the song. Together with the agency, the music production company worked with a variety of vocalist options and styles to achieve the tonal balance of the film that made it the most universally relatable. This is an every-man issue and the music really needed to reflect that. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | If You're Happy and You Know It by Tony Babino |
Music Company / Composer | Tonefarmer |
Creative Director | Michael Tabtabai |
Creative Director | Jason Kreher |
Production Company | Bacon |
Director | Martin de Thurah |
Executive Creative Director | Joe Staples |
Executive Creative Director | Mark Fitzloff |
Copywriter | Brooke Barker |
Art Director | Robbie Rane |
Agency Producer | Jennie Lindstrom |
Music Producer | Tiffany Senft |
Music | Raymond Loewy |
Music Producer | Liz Higgins |
Music Arranger | Jared Hunter |
Music Lyricist | Jared Hunter |