Prince - "Princeland (Website)"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

18848

Title	Princeland (Website)
Agency	Ogilvy Paris
Campaign	Princeland
Advertiser	Mondelez International
Brand	Prince
Date of First Broadcast/Publication	2013 / 10
Business Sector	Biscuits, Bread, Crispbread
Story	SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
Media Type	Branded Content
Market	France
More Information	http://www.luprinceland.com
Chief Creative Officer	Chris Garbutt
Creative Director	Fred Levron
Agency Producer	Laure Bayle
Agency Producer	Antoine Bagot
Director	Rémi Chapotot
Director	Tristan Michel
Production Company	Cube
Copywriter	Antoine Gauquelin
Copywriter	remy aboukrat
Copywriter	David Martin Angelus
Art Director	Julien Conter
Art Director	Chris Rowson
Art Director	Eve Roussou
Advertising Manager	Mike Middleton
Advertising Manager	Karine Chick
Advertising Manager	Julie Levet
Account Manager	Benoit de Fleurian
Account Manager	Natalie Heckel
Account Manager	Myriam Nouicer
Account Manager	Alix Trinh
Strategic Planner	Alexandra Mimoun
Strategic Planner	Antoine Bayle