Helen Kenny
Co Founder & managing Director at SONNY & MJZ
London, United Kingdom
TitleWrong Direction
Agency
Campaign Wrong Direction
Advertiser Edge Foundation
Brand Edge
Date of First Broadcast/Publication 2007 / 8
Business Sector Charities, Foundations, Volunteers
Tagline Another way forward
Story The commercial dramatizes the problem of pushy parents who may be driving their children down an education road which isn’t right for them. It also highlights the options available for the one in five young people who think they have been pushed down the wrong learning path.
Media Type Television
Length
Market United Kingdom
Production Company
Director
Art Director
Production Company Producer
Account Director
Copywriter
Agency Producer
Editor

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