Paul Ducré

Paul Ducré

Deputy Managing Director / Head of New Business at DDB Paris
PARIS, France

My Latest Work



Seasoned advertising professional with over 11 years agency experience (DDB Paris / Tribal Worldwide Singapore) on global brands including Lipton, Wall's, Nike, Honda, Roc and Greenpeace.

Recognized for intelligent leadership and a passion for driving brand growth through effective and creative world-class communication.

Brand strategy and positioning
Integrated campaign development
Digital development
Social Media
Ability to sell creative ideas
Client relationship management
Team building, Training and Mentoring

Deputy Managing Director / Head of New Business
PARIS, France
June 2014 - Present (3 years 5 months)
Paul began his career in 2005 at DDB Paris where he was in charge for several years of integrated communication for clients such as Nike, L’Equipe, Honda Moto and Lipton Ice Tea International.In January 2012, he joined Tribal DDB Singapore where he managed Unilever brands portfolio (digital) in SEA region as Group Account Director and then Business Director. In two-and-a-half years, as account lead, he participated to 8 new business wins within Unilever brands portfolio: Wall’s, Lipton, Dove, Clear Men, Lifebuoy, Sunsilk, Rexona, Tony&Guy.In June 2014, he is back at DDB Paris as Deputy Managing Director in charge of New Business. 

Business Director
Singapore, Singapore
January 2013 - May 2014 (1 year 4 months)

Wall's (Regional lead - SEA)
Lipton (Regional lead - SEA)
Dove / Rexona / Lifebuoy / Clear Men

New Business
Group Account Director / Account Director
Singapore, Singapore
January 2012 - December 2012 (11 months)

Wall's (Regional / SEA)

New Business


Master 2 in Marketing & Communication Brand Strategy

SUP DE PUB - INSEEC School of Communication, Paris
2004 - 2005 (1 year)

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