Title | See It |
Agency | VML Ogilvy Japan |
Campaign | See It |
Advertiser | D&AD |
Brand | D&AD |
Date of First Broadcast/Publication | 2019 |
Business Sector | Event/Tradeshow Management |
Story | D&AD, one of the world’s most respected awards shows, required a campaign to announce that the 2019 awards competition was open for entries. The idea was simple: if you know D&AD well enough to recognize its logo without seeing it in its entirety, then you must be someone making the kind of work that’s worthy of entering. So, as the headline reads, “For those who see it, entries now open.” At once, the idea is both a respectful wink for anyone knowing D&AD well enough, but also an encouraging prompt to enter the show you greatly respect. |
Media Type | |
Client Supervisor | Kotoko Koya |
Chief Creative Officer | Doug Schiff |
Executive Creative Director | Ricardo Adolfo |
Creative Director | Andy Fenning |
Copywriter | Yoko Takahashi |
Copywriter | Yutaro Nagata |
Illustrator / Art Director | Miho Ishizuka |
Art Director | Maiya Wiester |
Art Director | Kasia Grabek |