Executive Creative Director
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Japan
| Title | Second Life |
| Agency | Ogilvy & Mather Japan / Geometry Global Japan |
| Campaign | Second Life |
| Advertiser | IBM |
| Brand | IBM |
| Posted | July 2020 |
| Business Sector | IT Solutions & Professional Networks |
| Philosophy | Japan now has the world’s oldest population, with more than one in four citizens over 65. And with life expectancy at 85, retirees are looking at 20+ years of potentially feeling lonely and unproductive. To meet the challenge, and help seniors find their calling after retirement, IBM’s Second Life app cross-references occupational data with participants’ unique personality traits, via Watson's deep personality cognitive analytics. The campaign gained over US$3mm in media attention, 46 million impressions while helping over 43,000 seniors find passions they may never have been able to identify. |
| Media Type | Digital |
| Length | |
| Production Company | BIRDMAN INC. |
| Chief Creative Officer | Doug Schiff |
| Executive Creative Director | George Sugitomo |
| Executive Creative Director | Ricardo Adolfo |
| Creative Director | Andy Fenning |
| Creative Director | Roy Ryo 良 |
| Associate Creative Director | Shintaro Hashimoto |
| Senior Copy Editor | Toshikazu Suzuki |
| Senior Art Director | Takashi Tsukamoto |
| Art Director | Ririko Tatsumi |
| Art Director | Kasia Grabek |
| Art Director | Yoshihiko Abe |
| Designer | Fumikazu Okajima |
| Designer | Shoya Ozawa |
| Video Content Director | Morris Ku |
| Production Director | Natsuki Tosa |
| Creative Services Director | Aki Sugawara |
| MOTION DESIGN | Miura Yoshihiro |
| Copywriter | Naoya Kataoka |
| Copywriter | Yutaro Nagata |
| Business Director | Junko Igarashi |
| Account Manager | Wakaba Mikata |
| Account Executive | Mitsui Lin |
| Director | Masaharu Miyasaka |
| Assistant Director | Yuta Toga |
| Technical Director | Takeru Kobayashi |
| Technical Director | Shudai Matsumoto |
| Backend Engineer | Takahisa Maeda |
| Frontend Engineer | Takumi Saito |
| Frontend Engineer | Naoki Asou |
| Project Manager | Yoko Kosins |
| Project Manager | Naoaki Kitahara |
| Project Manager | Tamami Maekawa |
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