| Title | Awaken the Phantom |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | Awaken the Phantom |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | To launch Nike’s new PhantomVSN football boot, we unleashed upon the world a mysterious character called THE PHANTOM - a demonic football freak capable of wreaking havoc on all those who cross its path. And the stuff of urban legend.First, we started with a teaser campaign that spread dark and mysterious rumours among footballers everywhere, leaving them wondering WHO or WHAT the PHANTOM was…Then, we launched this film AWAKEN THE PHANTOM for everyone to find out.Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), the two-and-a-half-minute film features famous footballers Neymar, Philippe Coutinho, Kevin De Bruyne and Mal Pugh as well as football icons Ronaldinho, Gennaro Gattuso and Andrea Pirlo. Nigerian rap star WizKid and his posse Legendury Beatz, and Tiwa Savage also make a cameo.All to the beat of a mashup between Genesis and Heavy Metal by Justice. |
| Media Type | Digital |
| Length | |
| Copywriter | Jake Barnes |
| Art Director | Riccardo Rachello |
| Executive Producer | Elissa Singstock |
| Assistant Producer | Sanne Van Hattum |
| Executive Creative Director | Eric Quennoy |
| Executive Creative Director | Mark Bernath |
| Production Company | Black Label Productions |
| Executive Producer | Dom Freeman |
| Director | Vaughan Matthews |
| Director of Photography (DOP) | George Richmond |
| Producer | Tim Wild |
| Casting Director | Belinda Norcliffe |
| Production Manager | Michelle Kirkman |
| Production Assistant | Hugo Taylor |
| Editing Company | The Quarry |
| Editor | Paul Watts |
| Editor | Scott Crane |
| Producer | Tor Adams |
| VFX Supervisor / Flame Artist | Adam Droy |
| VFX Supervisor / Flame Artist | Ashley Tilley |
| VFX Executive Producer | Gemma Humphries |
| Creative Director | Barnsley Woods |
| Post Production | The Mill London |
| Music | MassiveMusic |
More Work
SEE ALLForbidding
- BRAND:
- Electoral Commission
- AGENCY:
- MullenLowe UK
Slice of Life
- BRAND:
- Kingsmill
- AGENCY:
- M&C Saatchi Group