Title | Plug Into Now |
Agency | Goodby Silverstein & Partners |
Campaign | The Now Network - Sprint |
Advertiser | Sprint Nextel Corporation |
Brand | Sprint |
Date of First Broadcast/Publication | 2009 / 4 |
Product | 4G Network |
Business Sector | Telecommunications Services |
Story | The Sprint Now Network is more than just a physical networkit features Americas most dependable 3G network, the largest push-to-talk community, the only national carrier to offer wireless 4G services and award-winning phones and devices, including the most-anticipated wireless product of the year the Palm Pre. |
Problem | The Whats Happening Now? brand-focused ads will launch on television, online and select print nationwide. Consumers will also see it online with a micro-site, banner ads and several homepage takeovers on YouTube, Yahoo!, MSN, and AOL. The first homepage takeover launches on April 29 with others to follow. |
Media Type | Web Site |
Market | United States |
More Information | now.sprint.com/widget |
Creative Director | Franklin Tipton |
Group Creative Director | Christian Haas |
Associate Partner | Christian Haas |
Copywriter | Mandy Dietz |
Art Director | Aaron Dietz |
Senior Interactive Producer | Margaret McLaughlin |
Interactive Production Artist | Mike Kellogg |