Oli Beale
Partner / ECD at Anomaly
London, United Kingdom
TitleUnicorn
Agency
Campaign Bulb TV Campaign
Advertiser Bulb
Brand Bulb
Date of First Broadcast/Publication
Business Sector Energy & Water Authorities, Utilities
Philosophy Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars. The suite of three 30-second films introduces a family of characters, including talking unicorns, a chatty fan and a giant kelp, all of which come to life in these different spots. Each film brings to life one thing about Bulb: that they are the fastest growing energy company, biggest green energy company and a really recommended energy company. The films are directed by Joe Pelling and Alex Grigg through top London animation studio, Blinkink. The characters are voiced by Tim Key and Ellie White. The campaign takes Bulb’s distinctive pink visual style and evolves it to create a simple, playful world of animation. The campaign will be running nationally, targeting key times and contextually relevant programmes. The campaign comes as Bulb were recently named Britain’s fastest growing company, now providing 100% renewable electricity and 10% green gas to more than 900,000 members across the UK. Bulb, founded in 2015, has a simple purpose: to make the industry better by making energy simpler, cheaper and greener.
Media Type Television
Length
Media Agency
Executive Creative Director
Chief Strategy Offer
Creative Director
Copywriter
Art director
Head of TV
Business Director
Account Manager
Production Company
Executive Producer
Prod Co Producer
Director
Director
Sound

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