Sidaction - "The Call"

Leo Burnett Paris

Leo Burnett Paris Paris, France

24390

Title	The Call
Title (original language)	L'appel (anglais)
Agency	Leo Burnett Paris
Campaign	Sidaction 2014
Advertiser	Sidaction
Brand	Sidaction
Date of First Broadcast/Publication	2014 / 3
Business Sector	Public Safety, Health & Hygiene
Tagline	we can't always act for our children. Against AIDS we all have to act.
Story	The thing that matters the most to a mother or father is to protect their child. But sometimes, despite their best intentions, parents can feel helpless faced with certain situations. That's why Sidaction offers parents the opportunity to act. By donating, we will protect definitly our children from AIDS, for good.
Media Type	Television
Length	90 seconds
More Information	sidaction.org
Executive Creative Director	Xavier Beauregard
Concept	Stéphane Gaubert
Director	Planktoon
Production Company	Passion Pictures
Production Company Producer	Marc Bodin-Joyeux
Agency Producer	Antoine Grujard
Creative Team	Rémi Lascault
Advertising Manager	Pierre Bergé
Advertising Manager	François Dupré
Advertising Manager	Christine Tabuenca
Advertising Manager	Bérénice Pierson
Account Manager	Cécile Balut
Director	Fabrice Senia
Special Effects / VFX	Alban Lelièvre
Sound Production	Prodigious
Animation	Cloe Hommeril
Animation	Alexandre Henri
Post Production	Nora El Hourch
Animation	Cosmo Studio