Laure Le Maréchal
Advertising Manager at Renault
Paris, France
TitleYou can never be too demanding
Agency
Campaign You can never be too demanding
Advertiser Renault
Brand Renault
PostedOctober 2007
Product New Laguna
Business Sector Cars
Tagline You can never be too demanding
Story Through 4 "dreamlike" scenes, a sort of parallel, but in fact very real world, the new Laguna demonstrates, in total transparency, the advantages that make it comparable to the best in its category.
Philosophy Through "you can never be too demanding", the global communication campaign, at a European level alone, underlines through transparency, reflection, the high standard of the very basics which are road holding, security, robustness, comfort. The 3 years warranty of 150 000 km brings added proof to the communication.
Problem The launch of the new Laguna is an opportunity for Renault to give a new boost to the Brand. The objective is to bring awareness to all the work carried out over the last six years to improve, optimize, correct, raising the new Laguna to a standard of quality equal to that of its closest competitors.
Media Type Television
Length
Market France, Germany, United Kingdom, Italy, Spain
Soundtrack Dock of the Bay
Singer
Sound Producer
Sound Producer
Agency Producer
Sound Production
Production Company
Director
Producer
Producer
Creative Director
Copywriter
Art Director
Account Manager
Account Director
Advertising Manager
Advertising Manager
Advertising Manager
Worldwide Account Director
Account Director
Senior Account Executive

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