|Title||You can never be too demanding|
|Agency||Publicis Werbeagentur GmbH|
|Campaign||You can never be too demanding|
|Tagline||You can never be too demanding|
|Story||Through 4 "dreamlike" scenes, a sort of parallel, but in fact very real world, the new Laguna demonstrates, in total transparency, the advantages that make it comparable to the best in its category.|
|Philosophy||Through "you can never be too demanding", the global communication campaign, at a European level alone, underlines through transparency, reflection, the high standard of the very basics which are road holding, security, robustness, comfort. The 3 years warranty of 150 000 km brings added proof to the communication.|
|Problem||The launch of the new Laguna is an opportunity for Renault to give a new boost to the Brand. The objective is to bring awareness to all the work carried out over the last six years to improve, optimize, correct, raising the new Laguna to a standard of quality equal to that of its closest competitors.|
|Market||France, Germany, United Kingdom, Italy, Spain|
|Soundtrack||Dock of the Bay|
|Sound Producer||Laurent Favard|
|Sound Producer||Boris Nicou|
|Agency Producer||Sabina Schuchmann|
|Production Companyemail@example.com GmbH|
|Creative Director||Stefan Ganser|
|Art Director||Stefan Leick|
|Account Manager||Frank Lakebrink|
|Account Director||Marcus Cronan|
|Advertising Manager||Christian Barluet|
|Advertising Manager||Thierry Tuteleers|
|Advertising Manager||Laure Le Maréchal|
|Worldwide Account Director||Jean-Paul Brunier|
|Account Director||Fabrice Derrien|
|Senior Account Executive||Charlotte Dobbs-Higginson|
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