Audi - "Turns"

DDB Barcelona

DDB Barcelona Barcelona, Spain

6120

Title	Turns
Agency	DDB Barcelona
Campaign	Turns
Advertiser	Audi
Brand	Audi
Posted	October 2007
Product	A3
Business Sector	Cars
Tagline	Your turn
Story	Game rules are quite simple. If a temporary driver stops, then he must hand the car over to anyone asking for it, the car now belongs to him until the next player arrives. This is how the film underlines the sporting and dynamic spirit of the A3.
Philosophy	Belén Gayán turns Buenos Aires city into Audis new playground Under the slogan Your turn, the agency Tandem DDB uses a playful concept to present the sports version of the Audi A3. To make emphasis in the young and sporting character of the car, the advert uses new codes, different from the usual communication of the Audi brand. Belén Gayán, of Agosto productions, directs this film that positions A3 as the ultimate object of desire exploring at the same time a ludic approach in its plot. She achieves to transform the entire city of Buenos Aires in a playing field where all the people runs to get the prize, an Audi A3.
Media Type	Television
Length	75 seconds
Market	Spain
Creative Director	Alberto Astorga
Editor	Dani Arbonés
Art Director	Jaume Badia
Account Executive	Roser Vila
Director of Photography (DOP)	Manel Ruiz
Copywriter	Alfredo Binefa
Director	Belén Gayán
Account Executive	Paqui González
Production Company Producer	Toni Moreno
Agency Producer	Vicky Moñino
Production Company	Agosto