Title | Tree in a can |
Title (original language) | Un arbre dans une canette. |
Agency | Ogilvy Paris |
Campaign | Sorting Out Preserves - Eco-emballages |
Advertiser | Eco-Emballages |
Brand | Eco-Emballages |
Posted | October 2007 |
Business Sector | Waste Management |
Tagline | 15 aluminium cans recycled = 1 kilo of CO2 in less. Sorting out preserves |
Tagline (original language) | Trier, c'est préserver |
Story | Recycling wastes enable to save our natural ressources |
Philosophy | Give them the good reasons to act |
Problem | Incite people to sort out their scraps |
Media Type | |
Market | France |
Account Executive | Antoine Ballif |
Creative Director | Thierry Chiumino |
Advertising Manager | Benoit Defleurian |
Account Director | Charlotte Deraison |
Art Director | Aurélie Moire |
Copywriter | Anne-Charlotte Raynaud |