We invented the biggest banner of the world: A 16 x 5 meter long, life size whale! Very rich in details and with authentic movements, the whale comes alive on the internet and captures the user immediately. The user can scroll around the whale using the mouse. When closing the window text appears: Think before you close this window. This might be the last life size whale you will ever see.
Problem
To avert the extermination of the whales, we have to bring the last big ocean mammals closer to humans.