Sergio Penzo
Creative Director at Filmakademie Baden-Württemberg
Ludwigsburg, Germany
TitleLife Size Whale
Agency
Campaign Life Size Whale
Advertiser Whale and Dolphin Conservation Society
Brand WDCS
PostedOctober 2007
Business Sector Environmental & Ecological Issues
Tagline The World's biggest internet banner.
Philosophy We invented the biggest banner of the world: A 16 x 5 meter long, life size whale! Very rich in details and with authentic movements, the whale comes alive on the internet and captures the user immediately. The user can scroll around the whale using the mouse. When closing the window text appears: “Think before you close this window. This might be the last life size whale you will ever see.”
Problem To avert the extermination of the whales, we have to bring the last big ocean mammals closer to humans.
Media Type Digital
Length
Market Germany
Creative Director
Creative Director
Copywriter
Art Director

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