Dragos Ometita
Group Creative Director at Saatchi & Saatchi
Bucharest, Romania
TitleHitchhiker
Agency
Campaign Hitchhiker
Advertiser Renault
Brand Renault Fluence
Date of First Broadcast/Publication
Business Sector Cars
Tagline Redefine standards
Story This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car...
Philosophy To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors.
Media Type Television
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