|Title||BBC One HD Launch|
|Campaign||BBC One HD Launch|
|Brand||BBC One HD|
|Date of First Broadcast/Publication|
|Business Sector||TV/Radio Programs & Stations|
|Tagline||BBC One never looked so good|
|Story||The trail is a visual celebration of BBC One HD, showcasing a world of fun BBC One content in heightened reality. It opens with an unusually glam Dot Cotton lounging on a beautiful baroque chaise lounge being served on by a cheeky Lee Mack, moving to a surreal moment were we see a dapper Jake Humphrey performing tricks and skills with a disco ball. Next Shane Ritchie serenades Tess Daly on a pink grand piano whilst a typically flamboyant Ola Jordan and Brendan Cole dance across them. The debonair pairing of Bruce Forsyth and Len Goodman deftly tap dance on the Queen Vic bar whilst being watched by Fiona Bruce sipping a cocktail prepared by barman Hugh Quarshie. Next we pan to a bright gold desk where we see the Apprentice's Lord Sugar, Karren Brady and Nick Hewer sitting on gold executive chairs. For our finale we move to a stunning looking Alex Jones who appears to have walked up a zig-zag red carpet to a huge gold chest which she pulls open and hundreds of bright red butterflies fly out, filling the room with even more colour.|
|Philosophy||Appearances convey to the public that they can now watch their favourite BBC One content in High Definition - with an incredible picture and sound quality added to the star names, making it even more absorbing|
|Post Production||MPC LDN|
|Audio Post Production||Factory Studios|
|Advertising Manager||Reemah Sakaan|
|Advertising Manager||Aoife Liyanage|
|Creative Director||Mark Roalfe|
|Art Director||Joe Fitzgerald|
|Account Planner||Emily James|
|Account Director||David Pomfret|
|Account Manager||Charlie Smith|
|Agency Producer||Sarah Caddy|
|Production Company||Red Bee Media Limited|
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