| Title | Get Back 2 |
| Agency |
Dentsu Inc.
|
| Campaign |
Slow Train, Slow Life
|
| Advertiser |
Tohoku Shinkansen
|
| Brand |
Tohoku Shinkansen
|
| Date of First Broadcast/Publication |
2016 / 3
|
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Tagline | drawing, train, colors, pencils, |
| Philosophy | The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untapped potential into something more tangible with the power of design. The Design & Branding titled "Slow Train", " Slow Life.- Get Back", 4 was done by Dentsu Inc. Tokyo advertising agency for product: East Japan Railway Company (brand: The Shinkansen) in Japan. It was released in Mar 2016. |
| Media Type |
Print
|
| Creative Director |
Takuma Takasaki
|
| Copywriter |
Hiroshi Ichikura
|
| Copywriter |
Waca Sakamoto
|
| Art Director |
Yoshihiro Yagi
|
| Agency Producer |
Koji Wada
|
| Design Company |
Creative Power Unit
|
