|Title||Will Arnett's Super Bowl Party Highlights|
|Agency||TBWA\Chiat\Day Los Angeles|
|Campaign||Will Arnett's Super Bowl Party Highlights|
|Business Sector||Soft Drinks, Tonics|
|Story||On Super Bowl Sunday, Will Arnett and Pepsi joined forces to refresh the Super Bowl. The Emmy-nominated star of Arrested Development and 30 Rock hosted the world's first online Super Bowl party at his house and refresheverything.com.|
|Problem||Will's guests included a host of other comedians and oddballs from all walks of life. Will's invite went out to several YouTube all stars like "What the Buck" and "Hot For Words." During the raging party, Will invited web users to send their own videos of their parties. Will Arnett's Online Super Bowl Party was just one component of Pepsi's significant presence at Super Bowl 43.|
|Media Type||Web Film|
|Executive Creative Director||Rob Schwartz|
|Creative Director||Brett Craig|
|Creative Director||Joe Shands|
|Executive Agency Producer||Anh-Thu Le|
|Global Director of Media Arts||Lee Clow|
|Head of Production||Richard O'Neill|
|Senior Agency Producer||Christy Torres-Pacheco|
|Junior Agency Producer||Mina Nasseri|
|Editing Company||Venice Beach Editorial|
|Production Company||The Famous Group|
|Executive Producer||Hunter Conner|
|Agency Producer||Jane Krull|
|Production Coordinator||Matt Magsaysay|
|Executive Producer||Andrew Isaacson|
|Digital Creative Director||Olivier Rabenschlag|
|Interactive Production Director||Robbie Whiting|
|Interactive Program Manager||Keith Bellinger|
|Art Director||Sonia Vaynerman|
|Executive Producer||Derek Vandenbosch|
|Actor / Celebrity||Will Arnett|
|Actor / Celebrity||Andy Daly|
|Actor / Celebrity||Paul Scheer|
|Actor / Celebrity||Peter Giles|
|Actor / Celebrity||Rob Huebel|
|Actor / Celebrity||Andy Richter|
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