Title | Teleport |
Agency | Rapier Ltd |
Campaign | Teleport |
Advertiser | Telewest Broadband |
Brand | Telewest |
Posted | January 2006 |
Product | Teleport Digital TV |
Business Sector | Others |
Tagline | it's a different world |
Philosophy | An animated female character who acts as an advocate of Telewest, and communicates Telewest product benefits in a straightforward and accessible way. The communication style was designed to deliver standout against a backdrop of confusing and cluttered messages. |
Problem | To develop a campaign vehicle to work across all Telewest communications. |
Result | Following launch in October 2005, November and December calls exceeded target by 10%. This continued into 2006, with one of the strongest first quarters ever. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company Producer | Sam Hope |
Account Director | Paul Williams |
Creative Director | John Townshend |
Art Director | Simon Stephenson |
Agency Producer | Lesley Redrup |
Account Director | Natasha Oram |
Director | Ste McGregor |
Production Company | Exposure Films |