| Title | Teleport |
| Agency | Rapier Ltd |
| Campaign | Teleport |
| Advertiser | Telewest Broadband |
| Brand | Telewest |
| Posted | January 2006 |
| Product | Teleport Digital TV |
| Business Sector | Others |
| Tagline | it's a different world |
| Philosophy | An animated female character who acts as an advocate of Telewest, and communicates Telewest product benefits in a straightforward and accessible way. The communication style was designed to deliver standout against a backdrop of confusing and cluttered messages. |
| Problem | To develop a campaign vehicle to work across all Telewest communications. |
| Result | Following launch in October 2005, November and December calls exceeded target by 10%. This continued into 2006, with one of the strongest first quarters ever. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company Producer | Sam Hope |
| Account Director | Paul Williams |
| Creative Director | John Townshend |
| Art Director | Simon Stephenson |
| Agency Producer | Lesley Redrup |
| Account Director | Natasha Oram |
| Director | Ste McGregor |
| Production Company | Exposure Films |
More Work
SEE ALLThe Leader
- BRAND:
- Mitsubishi Outlander PHEV
- AGENCY:
- Golley Slater & Partners
Bracelet
- BRAND:
- Brigus Gold
- AGENCY:
- MT&L Public Affairs Limited
Apple
- BRAND:
- Apple
- AGENCY:
- Golley Slater & Partners Midlands
Debris
- BRAND:
- The British Army
- AGENCY:
- Golley Slater & Partners
Autobahn
- BRAND:
- The British Army
- AGENCY:
- Golley Slater & Partners
Blind
- BRAND:
- SimplyPleasure.com
- AGENCY:
- Golley Slater & Partners
Wreath
- BRAND:
- The British Army
- AGENCY:
- Golley Slater & Partners
Wonderful Life
- BRAND:
- The British Army
- AGENCY:
- Golley Slater & Partners
Last Post
- BRAND:
- The British Army
- AGENCY:
- Golley Slater & Partners