Luiz Ritton
Media Director at lew'lara\TBWA
São Paulo, Brazil
TitleImprisoned Children - Pullover
Agency
Campaign Imprisoned Children
Advertiser Save the Children
Brand Abrinq Foundation - Save the children
Date of First Broadcast/Publication 2015 / 4
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign.
The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem. 
Media Type Newspaper
Chief Creative Officer
Executive Creative Director
Copywriter
Art Director
Artist Representative
Account Manager
Planning Team
Planning Team
Music Company / Composer
Media Team
Media Team
Art Buyer
Art Buyer
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Advertising Manager
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