| Title | The Game |
| Agency | J. Walter Thompson Amsterdam |
| Campaign | The Game |
| Advertiser | Sire |
| Brand | Sire |
| Posted | November 2007 |
| Product | Institute for Non-Commercial Advertising |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Let the children play their game |
| Story | Thousands of kids in the Netherlands play sports enthusiastically every weekend. And their parents cheer them on with equal or even greater enthusiasm. Thats great. But enthusiastic support too often turns into verbal aggression these days. And there are parents and coaches that would actually like to take over the game from the kids completely. |
| Problem | Thats why the Institute for Non-Commercial Advertising (SIRE) is launching the campaign: 'Let the children play their game' |
| Media Type | Television & Cinema |
| Length | |
| Market | Netherlands |
| Copywriter | Thijs de Boer |
| Production Company Producer | Suzanne Huisman |
| Director | Hein Mevissen |
| Director of Photography (DOP) | Benito Strangio |
| Account Director | Charlene Thomas |
| Account Executive | Leontien Twijnstra |
| Account Director | Michiel van de Graaff |
| Editor | Annelien van Wijnbergen |
| Agency Producer | Sasja van Nie |
| Art Director | Martijn van der Werf |
| Production Company | Pink Rabbit |
| Post Production | Hectic Electric |
| Music Company / Composer | Studio de Keuken |
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