Eric Steele
Group Creative Director at Translation
Los Angeles, United States
TitleBrady’s Back
Agency
Campaign Brady’s Back - ESPN
Advertiser ESPN, Inc.
Brand ESPN
PostedSeptember 2009
Product Monday Night Football
Business Sector TV/Radio Programs & Stations
Story A man working a mall kiosk on a Monday dejectedly recounts the unfortunate
trajectory of his career path.

But then he remembers Monday Night Football is coming, which turns the
mind-numbing monotony into exciting anticipation as he fantasizes about
donning the sleeveless hoodie to coach Tom Brady back to the gridiron.
Media Type Television & Cinema
Length
Market United States
Production Company
Special Effects / VFX
Sound Design Company
Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Executive Creative Director
Executive Creative Director
Director
Editing Company
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