|Agency||Wieden + Kennedy|
|Campaign||DNA - EA Sports|
|Advertiser||Electronic Arts Inc.|
|Product||NBA Live '08|
|Business Sector||Video Games/Consoles|
|Tagline||How Does It Feel?|
NBA Live 08 cover athlete Gilbert Arenas is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons show his every movement in detail. Basketball is truly part of Gilberts DNA.
To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands.
|Creative Director||Jose Cabaco|
|Production Company||Prologue Films|
|Sound Design Company||Beacon Street|
|Audio Post Production||Lime Studios|
|Post Production||Prologue Films|
|Agency Producer||Andy Murillo|
|Creative Director||Tim Wolf|
|Art Director||Chris Thurman|
|Executive Agency Producer||Ben Grylewicz|
|Executive Producer||Steve Luker|
|Executive Producer||Jelly Helm|
|Account Director||Victoria Krueger|
|Account Director||Steve Barry|
|Music Company / Composer||Beacon Street|
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