Title | No Ordinary Team |
Agency | Grey Group Asia Pacific |
Campaign | No Ordinary Team |
Advertiser | Melbourne Storm |
Brand | Melbourne Storm |
Posted | March 2012 |
Business Sector | Outdoor Sports & Athletics |
Philosophy | The “No Ordinary Team” campaign brings fans behind the glare of stadium floodlights, roaring crowds and field action to show the real people behind the rugby jerseys. The goal is to help players connect with their supporters by sharing their aspirations, successes and motivations to develop a deeper bond with fans to strengthen their loyalty and increase support at live games. |
Media Type | Television & Cinema |
Sound | Risk |
Producer | Louise Smith |
Director | Pat De Teliga |
Director | Pete Moore |
Production Company | Snakes & Ladders |
Producer | Karolina Bozajkovska |
Producer | Sandi Gracin |
Account Manager | Samantha Huyer |
Business Director | David Dumas |
Copywriter | Sharon Condy |
Art Director | Josh Murrell |
Executive Creative Director | Michael Knox |